Competitive map: discoverability versus digital products
Extracted slide text
Competitive map: discoverability versus digital products
Competitor Analysis A two-by-two map. The vertical axis runs from physical products to digital products, the horizontal axis from low to high discoverability. Whop sits in the top right, high discoverability and digital products, circled to indicate effective fulfillment and future accessibility of digital products. Shopify and Squarespace sit low on discoverability. Amazon and eBay sit high on discoverability but toward physical products. Two competitors are redacted. Competitive Advantages 1. Discoverability. Most other creator payment gateways force the creator to send users to their website and purchase; it is not easy for users to "stumble" upon digital products. 2. Aftermarket
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“Competitive map: discoverability versus digital products” gives the deck a concrete competition claim. Competitor Analysis A two-by-two map. The vertical axis runs from physical products to digital products, the horizontal axis from low to high discoverability. Whop sits in the top right, high discoverability and digital products, circled to indicate effective fulfillment and future accessibility of digital products. Shopify and Squarespace sit low on discoverability. Amazon and eBay sit high on discoverability but toward physical products. Two competitors are redacted. Competitive Advantages 1. Discoverability. Most other creator payment gateways force the creator to send users to their website and purchase; it is not easy for users to "stumble" upon digital products. 2. Aftermarket Its job is to make that part of the argument easy to grasp before the narrative advances to the next point.
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