Whop — Whop Pitch Deck

Deck context

About this deck

Whop Pitch Deck This series a presentation from 2023 contains 10 slides and records $17,000,000 in funding. Its sequence moves through cover, traction, customer, product, and later supporting sections. The outline below pairs every slide with its extracted text so researchers can study how the argument develops, not only how the pages look.

Key facts

Presentation structure

Slide-by-slide outline

1. 01

   Whop — the marketplace for digital productsCover

   Whop http://whop.com/ This pitch is best experienced on the web @ https://whop.notion.site/Whop-3cbf2c68529e4d139c9d5ff06e8622a1 Company Overview Whop is a marketplace where people can buy access to digital products. We are building the Amazon for the Metaverse. Problem: Creators need an organized way to collect payments for their products, and don't know how to get in front of their first users. Additionally, consumers do not have a central trustworthy location to browse these digital products. Solution: An online marketplace giving buyers a seamless shopping experience and providing creators a safe place for their products to be sold, managed, and programmatically fulfilled.

2. 02

   Traction: GMV run-rate and monthly growthTraction

   Traction 1. [redacted] GMV Run Rate ([redacted] in November) and [redacted] since March 1st 2. [redacted] accounts created 3. [redacted] active subscriptions on platform 4. [redacted] users on Whop with subscription. A large proportion of our GMV is recurring. 5. The average transaction size is ~[redacted] 6. [redacted] products available for purchase Chart: Whop GMV by month, March through November. Volume rises every month except a dip in July, with the steepest jump in November. Axis values are redacted.

3. 03

   Customer case study: why a creator moved to WhopCustomer

   Chart: Whop Active Users by month, March through November, growing steadily with a dip in July and a sharp rise in November. Axis values are redacted. Customer Case Study Whop.com creator perspective: Elliot wants to sell access to his software online but doesn't have the tools to do so. He has a clear demand for the product he's built, but he's having to manually send out invoices, download links, has no users on a recurring subscription, and lacks discoverability for new users. Elliot then finds Whop. Within minutes, he has his entire company integrated with Whop and is ready to start gaining users. Whop will now handle all payment processing, user management, product fulfillment, and more, handled automatically for him. Elliot can now focus solely on his product while knowing Whop will handle the rest.

4. 04

   Creator dashboard and buyer journeyProduct

   Elliot's company [redacted] dashboard view and announcement. Below is a screenshot from [redacted] dashboard on whop.com as of 6pm EST on December 1st. Since joining on September 18, [redacted] has earned almost $48k. Dashboard screenshot: SpaceManBTC Home, joined September 18 2021. Total revenue $47,748.51 across 609 payments, with a revenue chart from 2021-10-10 to 2021-11-28. December revenue $330.00, 275 active users, 33 upcoming cancellations, 87.06% retention rate. End user perspective: @[redacted] is a curious individual who wants to learn more about trading Crypto. He has heard the cryptocurrency hype and knows that there is someone out there who is well-versed in the space, but does not know how to find them. @[redacted] is browsing on Whop and comes across company called [redacted] that sells access to a premium trading community. By purchasing, he will be programmatically added to [redacted], obtain access to the TradingView indicators, and instantly reap the benefits of the group's collective knowledge.

5. 05

   Market size: 50 million creatorsMarket

   Market Size Industry - 50 Million Creators. This includes individuals who are content creators, curators, and community builders. Of these 50 million, 46.7 million of these creators are beginners, lacking the tools necessary to launch their product. Comparables - [redacted] has handled more than $10 billion in sales since the start of 2021. - [redacted] hosts more than six million monthly active subscribers, with 200,000+ creators. - 10M+ products have been posted onto [redacted] - As of September 2021, [redacted] Business Model - [redacted]

6. 06

   Strategy: Shopify-like tooling with Amazon-style discoverySolution

   Strategy 1. Create a way for companies to manage their digital businesses and easily process payments by providing them with a Shopify like solution with automated fulfillment. 2. Increase processing volume by attracting companies through the use of no fees, discoverability, an app store, crypto payments, and more. 3. Enhance buyer experience by offering them a guided shopping experience displaying product categories in an Amazon-like format. 4. Increase speed in adding new markets that attract new buyers while also catering to our current user base, giving them more products to purchase. 5. Harness what we have already provided to users and give them access to the future emerging digital products that will [redacted] Whop users are early adopters [redacted]. Whop will continue to grow with the industry [redacted]

7. 07

   Feature comparison against Shopify, Amazon and SteamCompetition

   Functionality comparison table. Columns: Whop, Shopify (183.30B), three redacted competitors, Amazon (1.75T), Steam. Delivery of Digital Products: Whop yes, Shopify no, Amazon no, Steam yes. Discoverability: Whop yes, Shopify no, Amazon yes, Steam yes. Aftermarket: Whop yes, Shopify no, Amazon yes, Steam no. Platform Customer Support for Buyers: Whop yes, Shopify no, Amazon yes, Steam yes. User Radar: Whop yes, Shopify no, Amazon no, Steam no. Fees: Whop variable, Shopify 2.9%, Amazon $39.99/m plus roughly 40% fees on prime sales. Redacted competitor columns omitted.

8. 08

   Competitive map: discoverability versus digital productsCompetition

   Competitor Analysis A two-by-two map. The vertical axis runs from physical products to digital products, the horizontal axis from low to high discoverability. Whop sits in the top right, high discoverability and digital products, circled to indicate effective fulfillment and future accessibility of digital products. Shopify and Squarespace sit low on discoverability. Amazon and eBay sit high on discoverability but toward physical products. Two competitors are redacted. Competitive Advantages 1. Discoverability. Most other creator payment gateways force the creator to send users to their website and purchase; it is not easy for users to "stumble" upon digital products. 2. Aftermarket

9. 09

   Competitive advantages: delivery, support and trustProduct

   2. Aftermarket. Creators who have a high demand for their product or community can now reap the benefits of aftermarket transactions. 3. Platform customer support for buyers. If consumers are unsatisfied or confused with their purchase, the current market options require them to confront the creator directly, leading to a surplus of redundant customer support queries that could be better answered in a central location (Whop Customer Service). 4. Delivery of Digital Products. Downloadable Software Delivery: after purchase, the buyer is prompted to download the creator's software and input a custom license key to activate it. The software creator is provided with API endpoints connecting to the Whop database to tell the creator whether to allow the user to operate their software, considering their payment subscription status. 5. User Radar. Whop has an automated algorithm that verifies every new user's social accounts on signup to ensure they are a legitimate human. Once an individual passes the automated process, a team manually reviews each account. Creators can require additional verification tailored to their needs, for instance SMS verification before purchasing. 7. User Relationships. Every company selling on Whop with more than one active subscription has a dedicated account manager to talk to every day for insights on feature requests, bug reports, and the day to day journey of selling digital goods.

10. 10

    Founding team and operating setupTeam

    Team Co-Founders 1. Steven Schwartz, CEO. 23 years old, has been programming and building web apps since 14, degree from NYU. 2. Cameron Zoub, CPO. 22 years old, has been working full time on his own companies since he was 14. He dropped out of high school at 16 to pursue companies full-time. 3. Jack Sharkey, CTO. 22 years old, was a senior at the University of Texas majoring in Computer Science before dropping out to work on Whop full time. Has been building apps and websites since he was 15. Team 1. Jackson Huether, Business Operations and Growth. 19 years old, was a sophomore at Duke majoring in computer science before taking a leave of absence to work on Whop. In addition to the core team, four customer service representatives have handled over 100,000 support messages with a median response time of 3 minutes. Note: The team works out of a hacker house in Brooklyn, NY, where Steven, Cameron, Jack and Jackson live and work full time. Investors and fundraising history: [redacted]

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