Four ways the map makes money slide

Four ways the map makes money

Business modelSeed2015Slide 11 of 14

Extracted slide text

Four ways the map makes money

Business Model Opportunities. Data: up-to-date and comprehensive data is unique and extremely valuable (Yandex, Yahoo, Facebook). Referral program: add call to action to places on Community Maps, for example apply to a job, register for a class, get a trial. SAAS: freemium model with premium paid features such as private map, branding and user data. Highly targeted advertising: mobile, email and web distribution; advertising campaigns and premium listings.

Observation · not investment advice

What this slide does

“Four ways the map makes money” gives the deck a concrete business model claim. Business Model Opportunities. Data: up-to-date and comprehensive data is unique and extremely valuable (Yandex, Yahoo, Facebook). Referral program: add call to action to places on Community Maps, for example apply to a job, register for a class, get a trial. SAAS: freemium model with premium paid features such as private map, branding and user data. Highly targeted advertising: mobile, email and web distribution; advertising campaigns and premium listings. Its job is to make that part of the argument easy to grasp before the narrative advances to the next point.

Member analysis

Go beyond the extracted text.

See how each slide advances the argument and turn the pattern into a reusable takeaway. The source slide text remains public above.

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