Mapme — Mapme Seed Deck

Deck context

About this deck

The 14-slide deck Mapme used to raise a $1M seed round, published by co-founder and CEO Ben Lang on his own SlideShare account in December 2015 under the title "The Deck We Used to Raise $1M Seed Round". The deck traces the company from the viral Israeli Startup Map to a self-service platform for community maps. Slides carry a "Mapme Confidential and Proprietary" footer, but the rights holder published the deck publicly himself. No author edits or omissions are disclosed by the publisher. This seed presentation from 2015 contains 14 slides and records $1,000,000 in funding. Its sequence moves through cover, traction, traction, problem, and later supporting sections. The outline below pairs every slide with its extracted text so researchers can study how the argument develops, not only how the pages look.

Key facts

Presentation structure

Slide-by-slide outline

1. 01

   MapmeCover

   Mapme. Cover slide of the deck used to raise a $1M seed round.

2. 02

   How it started: the Israel Startup MapTraction

   How It Started. The founders first built the Israeli Startup Map, a community map of the local startup ecosystem, shown here as a browser screenshot.

3. 03

   It goes viral: 20,000 users and national pressTraction

   Goes Viral. 20,000 unique users. 18,000 monthly alerts. 12 minute average session. 20 embedded websites. Press coverage from Fast Company, Mashable, Business Insider and The Times of Israel.

4. 04

   Everyone wants one, and there is no tool to build itProblem

   Everyone Wants It. Inbound requests for maps of whiskey distilleries in Scotland, craft breweries in Germany, cyber security in Israel, aircraft operators in Singapore, lawyers in Sao Paulo, the video industry in the US, running trails in Pennsylvania, vegetable producers in Italy, non-profits in South Africa and tech companies in France. There's no solution to build these communities.

5. 05

   Mapme: a platform for building community mapsProduct

   Mapme. Platform that empowers passionate people to build, launch and grow Community Maps.

6. 06

   How it works: organizers, contributors and usersProduct

   How it Works. Community. Organizers create and customize the map and validate info. Contributors contribute new data and update info. Users search map data and receive alerts.

7. 07

   What each side of the community getsCustomer

   Value. Organizer: branding and revenue. Contributors: exposure and validation. Users: actionable data.

8. 08

   Demo timeProduct

   Demo Time. A video placeholder showing the product running on a tablet.

9. 09

   Go-to-market: pilot maps, then viral distributionMilestones

   Go-To Market. Pre-launch: pilot maps for Yoga, BitCoin and 3D Printing; generate 500 organizer leads. Post launch: early adopter communities; highly viral product; social sharing built into product; Product Hunt and Hacker News; PR and blogger connections; bring influential organizers.

10. 10

    Market potential: any passionate communityMarket

    Market Potential. Our maps will tap into any passionate community: Vineyard Map of France, Hiking Map of the Rockies, Cheese Map of Belgium, Organic Foods Map of LA, Graffiti Map of NYC, University Map in Taiwan. And many more.

11. 11

    Four ways the map makes moneyBusiness model

    Business Model Opportunities. Data: up-to-date and comprehensive data is unique and extremely valuable (Yandex, Yahoo, Facebook). Referral program: add call to action to places on Community Maps, for example apply to a job, register for a class, get a trial. SAAS: freemium model with premium paid features such as private map, branding and user data. Highly targeted advertising: mobile, email and web distribution; advertising campaigns and premium listings.

12. 12

    Timeline from the Israel map to a discovery engineMilestones

    Timeline. Mapped in Israel, May 2012. Pilots, Nov 2014. Self service platform for web and mobile web, March 2015. Mobile, June 2015. Discovery engine, Nov 2015.

13. 13

    Team: three co-founders and an advisorTeam

    Team. Ben Lang, Co-founder and CEO. Philippe Lang, Co-founder and COO. Amir Zucker, Co-founder and CTO. Ariel Finkelstein, Advisor. Prior companies shown include Business Insider, Wibiya, Yotpo, LivePerson, Tagboard, Kampyle and CartCrunch.

14. 14

    The ask: $1M to build the self service platformAsk

    Seeking $1M to build our self service platform. Contact: Ben Lang, 0503330345, ben@mapme.com, @benln.

Research notes

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