Acquisition channels today and tomorrow slide

Acquisition channels today and tomorrow

CustomerSeed2020Slide 15 of 20

Extracted slide text

Acquisition channels today and tomorrow

Our acquisition channels. Today: word of mouth, in-app referrals, in-app sharing, App Store relationships, SEO, ASO, press. 100k users. Tomorrow: payments (US/UK) to increase virality; Emma Rewards, giving access to products with increased usage; refer a friend; web dashboard for SEO and low CPA; paid acquisition on Facebook and Apple. A global company.

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What this slide does

“Acquisition channels today and tomorrow” gives the deck a concrete customer claim. Our acquisition channels. Today: word of mouth, in-app referrals, in-app sharing, App Store relationships, SEO, ASO, press. 100k users. Tomorrow: payments (US/UK) to increase virality; Emma Rewards, giving access to products with increased usage; refer a friend; web dashboard for SEO and low CPA; paid acquisition on Facebook and Apple. A global company. Its job is to make that part of the argument easy to grasp before the narrative advances to the next point.

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