Emma
Emma is a UK personal finance app that connects a user's bank accounts, cards and investments in one place to track spending, surface wasteful subscriptions and help them budget. Operated by Emma Technologies Ltd, registered and incorporated in England and Wales, and monetised through the paid Emma Pro subscription. Co-founded by Edoardo Moreni (CEO). It raised $700k from Aglae Ventures and Kima before a $2.5m seed round in 2020 led by Connect Ventures.
Company context
About Emma
Emma is a consumer company headquartered in England, United Kingdom. Emma is a UK personal finance app that connects a user's bank accounts, cards and investments in one place to track spending, surface wasteful subscriptions and help them budget. Operated by Emma Technologies Ltd, registered and incorporated in England and Wales, and monetised through the paid Emma Pro subscription. Co-founded by Edoardo Moreni (CEO). It raised $700k from Aglae Ventures and Kima before a $2.5m seed round in 2020 led by Connect Ventures. The Funded archive documents 1 pitch deck from 2020, representing $2,500,000 in recorded funding across the rounds shown below. Together, these materials reveal how the company explained its customer problem, product, market, business model, and evidence at different points in its development. Researchers can compare the decks with 6 representative slides, then follow the industry link to see how peers framed similar opportunities. Funding figures describe the rounds associated with the archived presentations; they are research context, not a complete financing history or investment recommendation.
Funding facts
Rounds represented by pitch decks in the Funded archive.
| Round | Amount | Year | Deck |
|---|---|---|---|
| Seed | $2,500,000 | 2020 | Emma Seed Deck |
Decks
Fundraising narratives from Emma, slide by slide.
Slides
Representative slide examples from the archive.
