The problem: SaaS providers cannot build customer relationships
Extracted slide text
The problem: SaaS providers cannot build customer relationships
The problem. Building meaningful relationships with customers is hard / impossible for SaaS providers (meaningful relationships -> loyal customers -> profitable customers and organic growth). Building meaningful relationships requires: 1. customer discovery, 2. customer research, 3. customer communication, 4. relationship management. The current tools available are complex, ineffective, not built for SaaS... there's no one tool to do customer relationship management and messaging for SaaS providers. (Even e-mail fails: generating targeted e-mail lists takes a lot of work, e-mail campaigns have terrible engagement because e-mail is out of context).
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What this slide does
“The problem: SaaS providers cannot build customer relationships” gives the deck a concrete problem claim. The problem. Building meaningful relationships with customers is hard / impossible for SaaS providers (meaningful relationships -> loyal customers -> profitable customers and organic growth). Building meaningful relationships requires: 1. customer discovery, 2. customer research, 3. customer communication, 4. relationship management. The current tools available are complex, ineffective, not built for SaaS... there's no one tool to do customer relationship management and messaging for SaaS providers. (Even e-mail fails: generating targeted e-mail lists takes a lot of work, e-mail campaigns have terrible engagement because e-mail is out of context). Its job is to make that part of the argument easy to grasp before the narrative advances to the next point.
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