How much did Equals raise with this deck?
Equals raised $6,600,000 in the Seed round represented by this 2022 deck.
The 11-slide deck Equals used to raise its $6.6M seed round, led by Craft Ventures. Published by Equals on its own Substack, Wrap Text by Equals, on 26 June 2023 in a post by co-founder and CEO Bobby Pinero walking through the deck slide by slide. The deck asks for a raise of around $4M; the round closed at $6.6M and was announced in July 2022. Equals states this is the deck it used to raise the round and does not report editing or omitting any slides before release.











Deck context
The 11-slide deck Equals used to raise its $6.6M seed round, led by Craft Ventures. Published by Equals on its own Substack, Wrap Text by Equals, on 26 June 2023 in a post by co-founder and CEO Bobby Pinero walking through the deck slide by slide. The deck asks for a raise of around $4M; the round closed at $6.6M and was announced in July 2022. Equals states this is the deck it used to raise the round and does not report editing or omitting any slides before release. This seed presentation from 2022 contains 11 slides and records $6,600,000 in funding. Its sequence moves through cover, problem, problem, problem, and later supporting sections. The outline below pairs every slide with its extracted text so researchers can study how the argument develops, not only how the pages look.
| Company | Equals |
|---|---|
| Stage | Seed |
| Amount raised | $6,600,000 |
| Year | 2022 |
| Slide count | 11 |
| Source | Equals (Wrap Text by Equals) — post by co-founder and CEO Bobby Pinero |
| Verification | Verified deck |
Presentation structure
Equals. A modern spreadsheet for modern analysis.
Two problems with spreadsheets. Not connected to live data. No team workflows.
1. Not connected to live data. Today's spreadsheets live in a silo. To get data into a spreadsheet is slow, frustrating, and error-prone. Analyses are immediately static and out-of-date. CSV, CSV, CSV, CSV - steps for starting a simple SaaS revenue model, repeat whenever data changes.
2. No team workflows. In today's spreadsheets there's no record of how an analysis comes together or how it evolves. I have hundreds of emails like the one on the right.
Why this matters: our mission. To empower businesses to make good decisions.
No one solves these problems. Excel and Google Sheets: too horizontal, have to support long tail of use-cases. Business Intelligence tools: designed for regular reporting, not analysis; always used alongside Excel or Sheets. Coda / Notion / Airtable / Smartsheets: not for analysis.
Solution: Equals. A new vertically integrated spreadsheet, built around two pillars. 1. Data: data sheets with SQL; Trace - get to source of a number; data sheets with Stripe, Netsuite, etc. 2. Team workflows: "Git model" for changes; scheduled and versioned updates; shared queries and formulas. Modern spreadsheet: cloud based, sign up and get going in minutes, targeted subset of Excel functionality.
V1: Equals. A new vertically integrated spreadsheet, built around two pillars. 1. Data: data sheets with SQL; Trace - get to source of a number; data sheets with Stripe, Netsuite, etc. 2. Team workflows: "Git model" for changes; scheduled and versioned updates; shared queries and formulas. Modern spreadsheet: cloud based, sign up and get going in minutes, targeted subset of Excel functionality.
Founders. Bobby Pinero, Chief Executive Officer: as a member of the exec team, scaled Intercom from $1M ARR to $180M+ ARR; over 7 years built and led FP&A, Accounting, Business Operations, Business Analytics, Product Analytics, Data Engineering and Legal. Ben McRedmond, Chief Product Officer: first employee at Intercom; as member of exec team led Growth from $1M to $50M ARR; scaled Growth to 30+ engineers, designers and product managers; after Intercom founded Consider, an email startup (2017-2020).
Plan. We are raising a seed round of around $4M: to fund an initial team for 24 months; to build V1 and demonstrate product market fit with a small number of paying users who deeply use the product. Beyond this, we will raise again to invest further into product development and marketing, working towards a product that every business can use.
Closing slide. Equals logo.
Research notes
Equals raised $6,600,000 in the Seed round represented by this 2022 deck.
The deck has 11 slides. The complete outline on this page lists each slide in presentation order with its available extracted text.
This is a Seed deck. It is useful for comparing how companies at the saas stage frame their market, evidence, and funding case.
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Compare this presentation with Equals's industry peers and other seed pitch decks.