How much did Buffer raise with this deck?
Buffer raised $500,000 in the Seed round represented by this 2013 deck.
Buffer — Buffer Seed Round Deck
The 13-slide deck Buffer used to raise its $500,000 seed round, published by Buffer itself in 2013 so other founders could study it. Two first-time founders leading with traction: 800 paying users, $150,000 annual revenue run rate, 97% margins and 55,000 users growing 40% per month. The sequence runs cover, market trend, problem, product, traction, milestones, business model, landscape, solution, competition, team and ask.
Verified deckView company →
- Stage
- Seed
- Raised
- $500,000
- Year
- 2013
- Slides
- 13
- Source
- Buffer
01Buffer — coverCover
02Social, the most important trendMarket
03How do you use social to drive traffic?Problem
04Queue your updatesProduct
05TractionTraction
06MilestonesMilestones
07Business modelBusiness model
08Social media landscapeMarket
09The effect of BufferingSolution
10A sharing standardSolution
11Competitive landscapeCompetition
12Team, advisors and investorsTeam
13ContactAsk
Deck context
About this deck
The 13-slide deck Buffer used to raise its $500,000 seed round, published by Buffer itself in 2013 so other founders could study it. Two first-time founders leading with traction: 800 paying users, $150,000 annual revenue run rate, 97% margins and 55,000 users growing 40% per month. The sequence runs cover, market trend, problem, product, traction, milestones, business model, landscape, solution, competition, team and ask. This seed presentation from 2013 contains 13 slides and records $500,000 in funding. Its sequence moves through cover, market, problem, product, and later supporting sections. The outline below pairs every slide with its extracted text so researchers can study how the argument develops, not only how the pages look.
Key facts
| Company | Buffer |
|---|---|
| Stage | Seed |
| Amount raised | $500,000 |
| Year | 2013 |
| Slide count | 13 |
| Source | Buffer |
| Verification | Verified deck |
Presentation structure
Slide-by-slide outline
- 01
Buffer — coverCover
buffer
- 02
Social, the most important trendMarket
"the amount a user shares today is twice the amount they shared a year ago" - Zuckerberg's Law. "it won't be long before Social Media Marketing will surpass SEO" - Donanza. Image: Mark Zuckerberg on stage in front of an Engagement chart showing sharing growing exponentially from 2004 through a projected 2014, with milestones for Original Profile, Photos, News Feed, Platform Apps, Realtime Stream, Like Button, Groups and Messages.
- 03
How do you use social to drive traffic?Problem
How do you use social to drive traffic?
- 04
Queue your updatesProduct
Queue your updates. Product screenshot of the Buffer queue: scheduled posts grouped by day - Saturday 1st October, Sunday 2nd October, Monday 3rd October - each row showing a send time, the update text, a shortened j.mp link, an @-attribution to the person the link came from, and edit and delete controls.
- 05
TractionTraction
Traction. 800 Paying Users. $150,000 annual revenue run rate. 97% margins. 55,000 users, growing 40% per month. 1.5 million updates Buffered. Chart: user growth curve climbing exponentially behind the bullet list.
- 06
MilestonesMilestones
Milestones. Launched web app - January 2011. 55,000 users ($150K revenue) - October 2011. Launch the API - October 2011. Integrated in 50 apps - December 2011. 100,000 users ($288K revenue) - January 2012. 1 million users ($3.6M revenue) - January 2013.
- 07
Business modelBusiness model
Business Model. Freemium model with consistent 2% conversion from Free to Paid plans. 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user. At 1M users, our projected revenue is $3.6M.
- 08
Social media landscapeMarket
Social Media Landscape. Of 200M daily Tweets, 55% contain links. 4 billion items shared on Facebook per day. Zuckerberg's Law shows exponential growth of sharing. Traffic through social is soon to surpass traffic from search.
- 09
The effect of BufferingSolution
The effect of Buffering. "Buffer Finds Tweet Scheduling Can Increase Clicks by 200%" - ReadWriteWeb.
- 10
A sharing standardSolution
A sharing standard. 6 integrations so far. In talks with Reeder, Pocket and Feedly. We plan to become the default sharing standard in any app. Screenshot: an iPhone share sheet inside a reading app, offering Copy Link, Safari, Pocket, Twitter, Facebook, Buffer and Message as share targets.
- 11
Competitive landscapeCompetition
Competitive Landscape. A map arranging competitors in clusters around the social networks at the centre - Facebook, Twitter, Google+ and LinkedIn. Social Media Dashboards: Hootsuite, CoTweet, Seesmic, TweetDeck. Intelligent Sharing: Crowdbooster, SocialFlow, Timely, Buffer. Sharing Platforms: Yoono, AddThis, Shareaholic, Buffer. Scheduling Apps: Twuffer, twAitter, SocialOomph. Buffer is the only company placed in two clusters, Intelligent Sharing and Sharing Platforms.
- 12
Team, advisors and investorsTeam
Team. Joel Gascoigne, Co-Founder - took the idea to revenue in 7 weeks, Masters in CS. Leo Widrich, Co-Founder - marketeer, took Buffer from 200 to 55,000 users. Advisors: Guy Kawasaki, former Chief Evangelist of Apple, Co-Founder of Alltop, author of ten books; Hiten Shah, CEO and Co-Founder of KISSmetrics, previously started CrazyEgg and ACS. Previous Investors: AngelPad, Inspiration, Sierra Ventures, InterWest Partners.
- 13
ContactAsk
Closing contact slide: founders@bufferapp.com
Research notes
Questions about this deck
How many slides are in the Buffer deck?
The deck has 13 slides. The complete outline on this page lists each slide in presentation order with its available extracted text.
What funding stage is this deck from?
This is a Seed deck. It is useful for comparing how companies at the saas stage frame their market, evidence, and funding case.